@HACKK.IAA / Mercedes-Benz
It's all about the community.
At the IAA 2019 a joined team of Mercedes me and Mercedes-Benz /developers organized a 24-hour hack for start-ups as part of the Mercedes me convention. The teams, consisting of international start-ups, had the exclusive opportunity to hack real vehicles with the previously published Mercedes-Benz Mobile SDK. The best ideas were rewarded with fantastic prizes.
The event was opened on its own IAA stage on which the finalists were later selected. (Video: © 2020 Daimler AG)
Awakened to life.
In addition to our core competencies, we developed most of the communicative ideas and measures with great commitment whether online or offline. It is always a great experience for us to see how the first ideas develop and how they are finally implemented.
The landing page we developed served as the basis for all communication phases of the event.
The winning team was personally congratulated by the board and won, among other things, a brand new, fully connected Mercedes-Benz A-Class. (Photos: Photos: © 2020 Daimler AG)
“… it was just a kick-of for a bigger movement that we willsee on MB /developers …”
Sabine Scheunert, Vice President Digital & IT Sales/Marketing Mercedes-Benz Cars
The participants were attuned to their hackathon tasks by countless subtle hints. (Photo: © 2020 Daimler AG)